earn rewards for protecting your friends and family.

Deadly Takata airbags are threatening millions of people. Raise awareness, and earn up to $55 in gift cards for every eligible vehicle you help get fixed.

get started
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Toyota is a proud founding partner of the carma project.
How it works

It pays to do good.

Reach Out

reach out

Tell your friends and family about the Takata airbag recall by sharing simple messages.

Save Lives

save lives

Your friends see your messages and get their vehicles fixed.

Earn Coin

earn rewards

Every action you take earns CarmaCoin that can be redeemed for valuable rewards.

JOIN THE FIGHT

the carma community.

Ken S.

KEN S
Houston, TX

SUSAN Q.
Atlanta, GA

LUNA Z.
Miami, FL

JOHN C.
Costa Mesa, CA

JOIN THE
FIGHT

We all know there's some bad carma in the world. Fortunately, there's a group of people on a mission to create some good carma. These good people, like these fine individuals above, are already making a difference in the lives of their friends and family by spreading the word and keeping people safe.

join the carma project