frequently asked questions


Q: Who are Carma Ambassadors?

Carma Ambassadors are members of the Carma community who are recruited, trained, and educated on the potentially life-threatening Takata airbag recall and share information related to the recall with their community and social network. Each Carma Ambassador must read, acknowledge, and adhere to an Ambassador Agreement when registering to be part of the program.

Q: What are the rules of the Carma Project?

Doing good things for others, and earning CarmaCoin, is easy and rewarding. Since you are sharing very important safety information with your community, it is important that you read, understand, and adhere to our Ambassador Agreement.


Q: How can I get more people to click on the links that I shared?

There are a number of factors that will make someone more likely to click on a link that you shared, including where you share, how often you share, and when you share. We encourage you to test out strategies like posting at different times, varying how frequently you post, and using different platforms (eg, Facebook vs Twitter) to find the optimal balance.

One thing is certain — do not spam. Spamming will hurt your chances of someone clicking your links and could result in Carma banning you from the platform. “Spamming” includes mass emailing, using listserves, texting or messaging unknown numbers, using automated telephone dialing systems (ATDS), bots, computer-aided dialing systems, dialing services, or other means to mass send communications. Less obvious forms of spamming also includes relentlessly posting on social media, annoying your friends and family to the point where they tune you out. Raising awareness about this deadly recall is critically important, but use good judgment.

Q: How do I get paid?

When you successfully reach a minimum of 500 CarmaCoin, you will unlock your CarmaCard on Bitmo, our incentive management and distribution partner. Once you successfully sign-up on Bitmo, you can exchange your CarmaCoin for gift cards on Bitmo’s platform.

Q: When do I get my CarmaCoin?

CarmaCoin is granted when you successfully complete activities on CarmaCoin-eligible missions. Bonuses for finding eligible finds and fixes will be awarded when we receive information verifying that the activity was successfully completed.

You can redeem your CarmaCoin for gift cards on Bitmo, our incentive management and distribution partner, when you get your first 500 CarmaCoin.

Q: Why haven't I received my CarmaCoin?

CarmaCoin is awarded when eligible missions are successfully completed. Bonuses for eligible finds and fixes will be awarded when we receive information verifying that the activity was successfully completed. This information can often take weeks or even months to be received via the appropriate channels.

A vast majority of the referrals that go through Carma are tracked, but occasionally, problems can arise. Your computer may have anti-spyware, anti-virus or other types of related protection on your computer that may prevent Carma referrals from being tracked to your account. Please ensure that our website is white-listed to help ensure proper tracking.

In the rare instance that we detect any potentially fraudulent activity on your account, we may suspend the awarding of, and/or the future awarding of CarmaCoin, and your ability to redeem CarmaCoin on Bitmo for gift cards until we verify that the activities related to your account are valid.

Q: How do I know if I found someone who qualified for a find and fix?

When an eligible vehicle is found and the owner of that vehicle contacts the call center listed on our platform and schedules an appointment to get the vehicle fixed, the referring Ambassador is awarded with 500 CarmaCoin after we receive information verifying that the activity took place. Once we are notified that the vehicle was fixed, you’ll receive an additional 5,000 CarmaCoin. You can find your lifetime CarmaCoin earnings on the Ambassador Dashboard, and a detailed breakdown of all your awards on the ledger.

Q: Why do some vehicles have find-and-fix referral (CarmaCoin) bonuses and others don’t?

The Takata airbag recall affects 19 manufacturers and millions of vehicles nationwide. Carma has partnered with Toyota to launch the Carma Ambassador program to help increase awareness of the Takata airbag recall and find vehicles currently on their list of eligible vehicles. Toyota determines which vehicles are eligible for bonuses (CarmaCoin) based on the Priority Group* assigned to the vehicle. Only the highest Priority Groups are currently eligible for bonuses. As more manufacturers participate in this program, we can expand the list to include the vehicles they identify as well.

*Priority Groups are defined by NHTSA. For more information visit

Q: How do I track my Ambassador recruitment efforts?

You can view the results of your Ambassador recruitment efforts on your Ambassador dashboard.

Q. How do I quit the carma Ambassador program?

If for any reason you decide you no longer want to participate as a Carma Ambassador, all you have to do is send us a message via chat or email and we can help you cancel. Please be aware that Carma will not be able to reward you for referrals that result when people click on links that are still publicly available after you cancel your account.

Q: How do I get help if I’m having issues accessing my Bitmo app?

Please contact Bitmo directly at

Q: How do I get help if I’m having issues using my gift card at the store?

Please contact Bitmo directly at