About Carma Project

Carma Project Team with Automotive Safety Vehicle

Our Mission

Carma Project is an incentive driven marketplace that accelerates consumer response to safety recalls. We’re dedicated to improving consumer safety through an innovative approach that blends the amazing power of technology, media, and human relationships. Our passion drives us to create new solutions to complex problems and save lives. After a successful first year focused primarily on helping Toyota enhance their Takata airbag recall outreach efforts, Carma Project is actively expanding to assist other automotive manufacturers. 

Special thanks to the media for their continued coverage on Carma Project, helping us raise awareness nationwide about the Takata airbag recall and our innovative outreach platform.

Partnering with Industry Professionals and Everyday People

With a community of over 25,000 safety Ambassadors, camera-equipped vehicles, retail partnerships, and influencers, Carma Project's industry-first outreach solutions provide automotive manufacturers, independent repair facilities, and automotive dealers access to the first-ever direct-to-vehicle Safety Network designed to accelerate consumer response to critical automotive recalls.

Our community is made up of people just like you. We’re parents, children, siblings, friends, coworkers, and neighbors. The Takata airbag recall affects over 41 million vehicles, many of which are still on the road. Members of our community help identify drivers of these dangerous vehicles, inform them about the risk, and earn real rewards for their good deeds.

Tackling the Takata Airbag Recall with Toyota

We’ve been working with Toyota to address the largest recall in US history: the Takata airbag recall. Through 12 months of operation, Carma Project's specialized outreach programs have prompted 25 percent of notified Toyota/Lexus/Scion owners to take action and get their recalled Takata airbags replaced. In addition, over 35,000 vehicle owners industrywide were alerted about having at least one recall on their vehicle. These vehicles had a combined total of more than 55,000 active recalls.

We’d like to thank Toyota for being a founding partner of Carma Project. We’re grateful for Toyota’s support and continuing commitment to innovation and safety.


From those of us at Carma Project, thank you for being a part of our mission and our community.

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